Sawmill's Reports Will Help You Answer These Important Questions:
What is bringing traffic to the site?
Check the Referrers and Search Engines reports. These two reports list which web sites referred your visitors to your site and also lists the Search Engines which were used to find your site.
Which ads are effective?
A good approach is to use special URL's in your ad campaigns so that you understand which ads are bringing traffic to your site. For each ad, use the URL of your home page but add a question mark and some information about the ad. For instance, if you run an online advertising campaign in Europe on the search engine Google, you might use the URL "www.mydomain.com/homepage.html?source=google&ad=euro1". Then in Sawmill, you can look at the Pages or URL's view and filter out pages that do not contain "source=google" by using the Global Filters and then Sawmill will show you the traffic generated by your Google ads. See Tracking Ad Campaigns for an example.
Which search engines are working?
Check the Search Engines report for how much traffic is generated by each search engine. Those without any entries could be where to start a new campaign. Do some searches on the Search Engine yourself to see if or where your entry appears. If you are spending more on one search engine but it is producing less traffic, you will need to determine why.
What are people searching for in the search engines-- should you change the text of your pages to get higher placement?
If you review the Search Phrases report, this will tell you what visitors used in the search engine to find your site. Compare this to the Words you use in your Web Pages, consider using http "meta" tags on your pages with some keywords - your Web Developer will be able to help with the use of meta tags.
Why are people leaving the site once they get there?
Here are some questions that you can ask as you review the reports: Is there a specific page which is driving them away? Can it be improved to keep them? Are they leaving as soon as they get to the top page? If so, maybe the site needs to be more attractive or interesting. Are they searching on your site for something, not finding it, and then leaving? Maybe you should add that to what you are offering. Are they getting to the pricing page and then leaving? You might need to reconsider your pricing and make it more competitive.
Who buys from your site?
If you're selling something, which domains place orders? Should you be focusing your marketing on that domain? Is the site easy to navigate? Are the paths people taking reasonable? Are they getting lost, or getting in loops? Maybe the site should be streamlined so that people can get to the pages they want more easily.
What content works or doesn't?
Are visitors looking at the pages you didn't spend much time working on, or ignoring the pages you thought were the most important? Maybe you should reconsider your priorities, and work on the content people want.
Do we have enough bandwidth, and a fast enough server?
Sawmill can show you the total hits and bandwidth usage of your sites, so you can decide when it's time to upgrade your connection or buy a new server. By upgrading your connection or server before it becomes a problem, you can keep your visitors happy.