Profiles
This is the area, within Admin, where you create a profile or view your list of profiles. A profile is used for defining log data that will utimately create a report. When you set up a profile, you tell $PRODUCT_NAME where the log data is located.
Once you have selected the log data, $PRODUCT_NAME will create a profile using pre-set values or values you select. Then you can select View Reports, so see the reports.