{= include("docs.util"); internal.docs.tab = "USER"; start_docs_page(docs.user_guide.page_titles.user_visitor_totals); =}

The Visitor Totals

Question: When I add up the number of visitors on each day of the month, and I compare it to the total number of visitors for the month, they're not equal. Also, why doesn't the sum of visitors on subpages/subdirectories add up to the total for the directory, and why doesn't the sum of visitors on subdomains add up to the total for the domain?

Answer: "Visitors" in $PRODUCT_NAME's terminology refers to unique visitors (see {=docs_user_chapter_link('user_metrics')=}).

Therefore:

  • The total hits in a month is equal to the sum of the hits on the days of the month.
  • The total bandwidth for a month is equal to the sum of the bandwidth on the days of the month.
  • The total page views for a month is equal to the sum of the page views for each day of the month.
  • BUT

  • The total number of visitors in a month is not usually equal to the sum of the visitors on the days of the month.

To explain these differences, suppose you have a website where only one person ever visits the site, but that person visits it every day. For every day of the month, you will have a single visitor but for the month you will have a single visitor as well, because visitors are unique visitors, and there was only one unique visitor in the entire month.

If what you're really looking for is "visits" rather than "visitors" (so each visit will count once, even if it's the same visitor coming back over and over), then that's what $PRODUCT_NAME calls "sessions," and you can get information about them in {=docs_user_chapter_link('user_session_overview')=} and {=docs_user_chapter_link('user_session_computation')=}.



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