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Web servers produce huge log files that contain millions of lines of visitor tracking information. Every time a person does anything on your site, a line of data is added to the log file that records each and every action they made. But the log files are too large and detailed to be read directly. To get useful information out of your web log files, you need Sawmill.

 

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Sawmill shows you the details of your web traffic


Sawmill processes your web log files and spits out a collection of attractive tables and graphs that show you:

Who is coming to your site -- the domains they're coming from and their login username (if you have logins on your site).
What are they looking at -- the sites, folders, and pages they're visiting, the images they're viewing, the scripts they're accessing and more.
When they're visiting -- which days got the most traffic, how your traffic is growing over time, which weekdays and hours are peak, and more.
What they're doing -- where they enter the site, which paths they take through the site, where they leave, and more.
How long they stay -- which pages keep people the longest, and how long they stay on the site before leaving.
Who brought them -- where they found the link that brought them, whether it was a search engine (if it was, what they searched for), or an advertisement, or a link on some other page.
What they're using to browse -- which operating system and web browser they're using.
Which links are broken -- which pages they hit that aren't there anymore (404's).
And much more!

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Sawmill helps you improve your site, so you get more traffic

 
Using the information Sawmill gives you, you can track and improve the effectiveness of your site, to bring more visitors and more sales (if you're selling). Sawmill's information helps you answer these important questions:
What is bringing traffic to the site? Which ads are effective? Which search engines are working? Which ads are not effective-- are you getting good return for your investment? Which search engines don't know about your site, or don't have you placed high enough to bring much traffic? Which pages are linked to you, and which are not? What are people searching for in the search engines-- should you change the text of your pages to get higher placement?
Why are people leaving the site once they get there? Is there some page which is driving them away? Could you improve it to keep them? Are they leaving as soon as they get to the top page? If so, maybe the site needs to be more attractive or interesting. Are they searching on your site for something, not finding it, and leaving? Maybe you should add that to what you offer. Are they getting to the pricing page and then leaving? Maybe the prices are too high.
Which demographics buy? If you're selling something, which domains place orders? Should you be focusing your marketing on that domain?
Is the site designed for easy navigation? Are the paths people are taking reasonable? Are they getting lost, or getting in loops? Maybe the site should be streamlined so people can get to the pages they want more easily.
What content works or doesn't? Are visitors looking a lot at pages you don't spend much time working on, or ignoring the pages you thought were the most important? Maybe you should reconsider your priorities, and work on the content people want.
Do we have enough bandwidth, and a fast enough server? Sawmill can show you the total hits and bandwidth usage of your sites, so you can decide when it's time to upgrade your connection or buy a new server. By upgrading your connection or server before it becomes a problem, you can keep your visitors happy.

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Sawmill is an excellent choice for individuals

Sawmill's feature set makes it a good option for individuals looking to get professional statistics for their server at a reasonable price. Here are some of the features that match up particularly well with individuals' needs:

  1. Special low-cost individual license gives you all the power of Sawmill at a discount.
  2. Simple installation and setup procedure gets you to your statistics in just a few clicks.
  3. Free remote installation! We will install Sawmill for you, if you're installing it on an Internet-connected system (for instance, if you're installing it as a CGI program on your web server).
  4. Support for multiple profiles, one for each web site you run. You can keep your statistics separate, or combine them into a single report.
  5. Built-in high-speed database with incremental updates (to roll one day's log into the database) and expiration (to roll old data out of the database, if you want) features, so the latest statistics are always at your fingertips.
  6. Built-in scheduler to automate database updates, rebuilds, expiration, and more.
  7. Simple and attractive statistics interface presents what you need to know in a streamlined and easy-to-understand format, but has incredible power under the hood for advanced users.
  8. And more!

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What makes Sawmill better than the competition?
Sawmill's statistics are superior to what the competition offers in their level of detail. Other tools will process log data and generate a set of static reports. If you want to see something that's not in the reports they choose, you're out of luck-- you have to reconfigure and reprocess all the data to get what you want, if you can get it at all. Sawmill's database contains a staggering amount of information, and its reports are live, so you can zoom in on things that interest you. All the details are there in the database, and you can get at them by navigating the statistics. To give a few examples:

The Problem: You see in the statistics that a bunch of hits came from Spain yesterday. Want to know what they were looking at?
The Sawmill Solution: No problem! Just click Spain to zoom in on Spain hits, switch to the "Pages" report, and voila -- you see all the pages hit by people from Spain, in two clicks.
Competitions Solution: Big problem! The competition can't do that; they'll show you how many hits you got from Spain, or how many people hit each page, but they can't tell you this kind of detailed information without reprocessing the logs with a special set of filters. Sawmill does this sort of cross-referencing instantaneously and on-the-fly, so you don't have you spend your time and energy reconfiguring every time you want specialized information. Even more importantly, your customers will be able to get this kind of information without your help, which means less tech support, and lower costs.

The Problem: You're trying to see if a particular page got a hit yesterday. The statistics show the top twenty pages, but you want to see all the pages; the page you're looking for got only one hit, or none, so it'll be way down in the ranking.
The Sawmill Solution: No problem! Just chose "show all rows" from the menu above the table, and the table will expand to show all the pages that ever got any hits, even if there are 500,000 of them.
Competitions Solution: Big problem! It's back to reconfigure again; the competition shows the top ten, twenty, or maybe hundred, but if what you want isn't there (or if you want fewer rows than you see there), you have to go back and mess with the configuration options. Sawmill lets you do this sort of thing on the fly, using links, menus, and buttons that are conveniently placed right there with the statistics you're looking at.

The Problem: You want to see which paths visitors took through the site, click-by-click. At each page along the way you want to see which visitors left, and where the other ones went next.
The Sawmill Solution: No problem! Sawmill's "session paths" report lets you see the complete click-by-click details of every visit. Starting with the entry pages, you can click to expand any part of the data, to see whatever you need to see about your visitors and the paths they took.
Competitions Solution: Big problem! The best the competition can do is show you the "top paths," the ten or twenty complete paths that were most often taken. Sawmill shows you that, and infinitely more. Looking at the "paths through the site" view, you can see the broad patterns of your traffic flow in ways that a static "top paths" report can't touch.

The Problem: You want to see a graph of the traffic of hits for last November. No, make that the bandwidth for November. Actually let's see just November 16th. Wow, look at that spike around 3pm; where did all those hits come from?
The Sawmill Solution: No problem! Sawmill can do all this and much more. This is how you'll think when you use Sawmill. Look at the November hits graph, wonder about the bandwidth; choose "bandwidth bar graph" from the menu and bam! You've got another graph there showing bandwidth where there used to be just a hits graph. See a lot of hits on the 16th? Click the November 16 bar in the graph and the graph changes to show only traffic on November 16, hour-by-hour. Wondering where that spike came from on some particular hour? Three clicks and you can see the traffic for that hour only, broken down by domain, so you can see who it was. Or broken down by page, so you can see what they looked at. Or broken down by referring URL or domain, so you can see which ad, search engine, or web page brought you all that traffic! Your customers will love the flexibility of Sawmill.
Competitions Solution: Big problem! Forget it. The competition can't do anything like that. The static reports they give you are the beginning and the end of your statistics; you can't zoom in arbitrarily, cross-reference, change the type of data being displayed, or show/hide graphs and data columns. Sawmill lets you do all that and more.

You get the idea. Sawmill's statistics are much more powerful than the statistics other tools provide, because the reports are live rather than static. Not only will your customers appreciate the extra power, they won't need your help to do all the reconfiguration mentioned above, since they'll be able to get what they want directly from the Sawmill statistics. Less assistance means less tech support, which saves you money.

Even if you decide to go with static reports (Sawmill can generate static reports if you prefer), Sawmill is still an excellent choice. It provides features for generating the HTML reports to disk, so you can publish them with any web server, and you can also configure Sawmill to send the HTML reports to your customers by email at regular intervals.

 


Sawmill's reports are attractive and well-organized; its graphs are designed to be easy to read. Why use ugly statistics when you can use Sawmill?

 

 

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Buy Sawmill for the ultimate web statistics


Most ISPs, if they provide statistics at all, give you ugly ones, or static statistics reports, or both. You don't need to use the lame statistics your ISP gives you -- you can make your own with Sawmill (or better yet, point your ISP to the ISP page and ask them to use Sawmill instead). Choose the log analysis tool that gives you real detail in their statistics. Choose Sawmill!

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